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Big Pineapple

Project
Big Pineapple
Client Name
Big Pineapple Corporation
Location
Woombye, Sunshine Coast, QLD
Sector
Tourism
Role
Retail and Commercial Advisor
Scope
Retail strategy for activation of historic Big Pineapple visitor building (5,000sqm). Developed concept of an artisan food innovation precinct (10ha manufacturing and tourism precinct), retail advisor for tourism grant funding (secured $2m), and commercial strategy for securing Development Approval for the rezoning.
End Value
$200m+
Period
2018-2019

Project Outline

Renewal of the iconic Big Pineapple tourism attraction. Diverse range of uses across 200ha site including the largest artisan food tourism and food production precinct in Australia. Other uses include: three (3) x accommodation components (caravan park to 5 star luxury rainforest retreats), an animal park, and the highest canopy walk and ropes course in Australia through pristine rainforest.

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